‘Sri Lanka must focus on value addition, premium branding, innovation and product diversification’
Sri Lanka must increasingly focus on value addition, premium branding, innovation, and product diversification to maximise the value of every kilogram of tea produced and strengthening branded Ceylon Tea would generate higher export earnings, improve the livelihoods of producers and smallholders, and further enhance Sri Lanka’s reputation as the global benchmark for premium-quality tea, Colombo […]
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