Bajaj has been conferred the prestigious Superbrands Sri Lanka Status for 2025, marking a significant milestone in the brand’s journey in the Sri Lankan market. This recognition stands as a testament to Bajaj’s enduring brand strength, market leadership and the deep trust it has earned among Sri Lankan people over the years.
The Superbrands programme is a globally recognised brand evaluation initiative that identifies and honours brands demonstrating exceptional performance, consistency, quality and consumer loyalty. Achieving Superbrands status places Bajaj among an elite group of brands that exemplify excellence within their respective categories.
David Pieris Motor Company (Private) Limited (DPMC), the sole distributor of Bajaj motorcycles and three-wheelers in Sri Lanka for over four decades, has played a pivotal role in strengthening the brand’s presence across the island. DPMC boasts an unparalleled islandwide network of over 2,000 touchpoints, encompassing sales, spare parts and service facilities, ensuring unmatched accessibility and customer support.
Commenting on the achievement, Mr. Lakmal de Silva, Chief Officer – Vehicle Sales, DPMC, said;
“With the stewardship of DPMC, Bajaj has consistently remained the number one motorcycle and three-wheeler brand in Sri Lanka. The Superbrands recognition endorses our position as the leading brand in the segment for the past four decades.”
He further noted that the accolade reflects Bajaj’s strong value proposition, innovative product portfolio and continued commitment to addressing the evolving mobility needs of Sri Lankan customers. The recognition also underscores DPMC’s unwavering focus on brand stewardship, customer satisfaction and long-term market leadership.
Adding to its list of accolades, Bajaj has previously been officially recognised as Sri Lanka’s ‘Most Loved Motorcycle Brand’ by Brand Finance Lanka. The brand secured this title consecutively in 2019, 2020, 2021, 2022 and 2023, highlighting a remarkable five-year streak that reflects strong customer preference and enduring brand loyalty among Sri Lankan riders.
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Mr. Naalaka Madugalle, Director and Chief Operating Officer, DPMC, and Mr. Lakmal de Silva, Chief Officer – Vehicle Sales, DPMC, pose with Superbrands Sri Lanka officials at the awards ceremony.