Ideal First Choice, the multi brand total after care arm of the Ideal Group expanded its branch network by opening its 8th service center at Dambulla and 9th at Wanawasala. Ideal First Choice is an initiative by the Ideal Group of Companies, the authorized distributor for Mahindra vehicles ranging from Motor Cycles to Prime Movers. Ideal Group of Companies also hold the co-ownership of Sri Lanka’s first ever vehicle assembly plant for Mahindra KUV100 at Walipanna. The recently launched service centers will be instrumental in providing a world-class after sales service backed by its well-trained and experienced staff. As of now, Ideal First Choice has expanded its wings to most parts of the island and continues to drive change through superior service.
Ideal First Choice is a concept of Ideal Group Chairman, Nalin J. Welgama and Ideal Group Deputy Chairman, Aravinda De Silva and is implemented by Ideal Motors Director Automotive, Chaminda Wanigaratne. This future-ready concept is established with state of the art facilities to ensure a superior service in Lubrication, Mechanical Repairs, Periodical Maintenance Service (PMS), Body and Paint, Electrical Repairs, A/C Repairs, Wheel Alignment & Wheel Balancing, Headlight Focusing, Hybrid Repairs, Tyre Repairs and Roadside Assistance.
‘’Ideal First Choice has stormed into the local market as a special entity with its unique service offerings. Our focus has shifted more towards providing a faster and quality guaranteed service to satisfy our customers of what we are offering. Since we received positive feedback on recently opened service centers, we have plans to open up few more and continue to provide an excellent customer experience under the direct supervision of myself’’ commented Lahiru Chamara Silva, Deputy General Manager, Ideal First Choice.
The service hubs offer end-to-end solutions for all modes of vehicles apart from Mahindra vehicles and users are availed with the opportunity to carry out all their vehicle repairs under one roof which is more convenient and time-saving. One key service offered by Ideal Choice is the island-wide free recovery service for accident repairs and roadside assistance which is available 24 hours a day, 365 days a year. The vehicle-carrying facility is offered within a 50km radius in Colombo and Gampaha districts.
As a leading auto care service provider, Ideal First Choice is encompassed with well-trained technicians who possess hands-on experience and training in specialized areas such as Hybrid, Electronic, Kaizen, Supervisor Management, Quality control management and Diagnostic management. The service staff assures that only manufacturer recommended tools and equipment are used when carrying out repairs.
Ideal First Choice is renowned for using world’s best brands and initiating high quality service. BOSCH and AkzoNobel are collaborated as co-brands while Wurth and Valvoline are associated as sub brands. In addition, Ideal Motors has Distributor Partnerships for Mahindra, Ssangyong, Chery, Apollo Tyres, Bosch genuine spare parts and Sikkens auto paint. These world-class brands combine to deliver high caliber service. What is intriguing about Ideal First Choice is the close follow up of customer feedback, free telephone consultations and paying detailed attention to customer concerns that makes it a comprehensive service hub where every customer can place their trust on.