Hemas Consumer Brands took centre-stage at the highly-anticipated SLIM Brand Excellence Awards 2023, clinching an impressive 5 awards across 3 of its key brands – Baby Cheramy, Fems and Vivya, in the highly-coveted categories of ‘Overall Product Brand of the Year’, ‘Best New Entrant Brand’ and ‘CSR Brand of the Year’. Encompassing diverse categories, these awards signify the perfect alignment of Hemas Consumer Brands to its core values of passion for customers – driven by innovation and pursuit of excellence. This recognition from amongst the best of the best brands in Sri Lanka reflects how Hemas Consumer Brands stays true to its purpose of “empowering families to aspire for a better tomorrow”.
At the SLIM Brand Excellence Awards 2023, Baby Cheramy, the No. 1 Baby Care brand by Hemas Consumer Brands, won ‘Product Brand of the Year’ (Bronze) to reiterate its position as the most trusted brand dedicated to creating a safer world for babies. The brand’s purpose of ‘creating a safer world for children’ has led to establishing an innovative 8-step safety process at its Baby Cheramy Safety Institute, a first of its kind initiative in Sri Lanka. Baby Cheramy also engages expectant parents, advocating inclusive parenting for the holistic development of children; creates and disseminates informative parental guide booklets, and regularly engages in expert-led educational Q&A sessions through digital media platforms.
Further, Hemas Consumer Brand’s innovative face care expert, Vivya, won the ‘Best New Entrant Brand’ (Silver). In a market filled with brands talking to young girls on fairness, Vivya addressed a growing relevant need space by solving stressed facial skin issues in the matured females category. The clinically tested, unique formulation of Vivya is created with the goodness of Sri Lankan heirloom rice. The range includes a face wash, day cream, cleanser, serum, night cream, scrub and under eye gel which helps to restore youthful radiance.
Finally, the Fems brand won many key accolades at the SLIM Brand Excellence awards, including the coveted Gold award for ‘CSR Brand of the Year’ and a Bronze as ‘Best New Entrant’ for Fems AYA. In a stellar achievement, Fems was crowned with the prestigious ‘Product Brand of the Year’ (Silver) on the occasion, which reflects the high regard and level of acceptance in which the brand is held in the market, having steadily earned respect for its dedication to quality and consistency in being the leading brand to tackle the challenge of period poverty (with almost 70% women not using sanitary napkins regularly in Sri Lanka). Fems launched ‘Fems AYA’, a high-quality, low-cost sanitary napkin to make female hygiene products affordable and accessible. The brand’s commitment to have a socio-economic impact by shattering societal taboos and fostering dialogue about menstruation has been ably supported by a consumer-centric, data-driven and research-led approach, along with the highest standards of product quality, thus winning it prominence in the industry. These coveted SLIM Brand Excellence Awards 2023 for Fems follow on the heels of the brand receiving global recognition at the Top 50 Global Professional & Career Women Awards 2023 as the ‘Best Community Initiative’ for its Fems AYA project.
The success of Hemas Consumer Brands at the SLIM Brand Excellence Awards 2023 reflects not only its commitment to excellence but also the ability to remain dedicated to its core purpose in alignment with customer needs.