Protein Day 2024: ‘Right To Protein’ announces ‘Solve With Protein’ as the theme for the year

#ProteinDay, now in its fifth year, calls on individuals, businesses, and industry leaders to boost awareness about the vital role of protein in nutrition security and enhance accessibility to protein-rich foods as health solutions for citizens.

‘Right To Protein,’ a dedicated awareness initiative powered by the U.S. Soybean Export Council (USSEC), unveils “Solve With Protein” as the theme for Protein Day 2024, to be celebrated on 27 February, marking its fifth year. The initiative calls on individuals, businesses, and industry leaders to unite in addressing the surging demand for protein-rich foods, delivering protein solutions that are accessible to citizens across India and the larger South Asia region.

The lack of understanding about protein as an essential macronutrient leads to inadequate levels of protein consumption. The Protein Day 2024 theme of “Solve With Protein” urges brands, thought leaders, community and health influencers, media, and citizens to amplify the message on protein’s pivotal role in fostering a healthier and more resilient population. It also aims to drive conversations and highlight solutions for citizens to stay informed of accessible protein food sources that can be included in daily diets and further the efforts to make ‘nutrition security’ a reality.

“As Sri Lanka’s pioneering, green-certified poultry producer and the inaugural adopter of the Sustainable U.S. Soy label in South Asia, we remain steadfast in our commitment to fostering agricultural excellence and advancing food sustainability within our nation. On Protein Day 2024, we wholeheartedly embrace the ‘Solve With Protein’ theme championed by Right To Protein, seamlessly aligning with our ongoing efforts to raise awareness about nutrition and enhance food security. Through continuous innovation, we endeavor to redefine industry benchmarks, revolutionize poultry farming methodologies, optimize production efficiencies, and actively contribute to a more sustainable future for all stakeholders.” Added Eranga Kurukulaarachchi, Executive director of New Anthony’s Farms Pvt. Ltd.

“As a medical professional devoted to promoting health and nutrition, I commend the Sri Lankan government’s initiatives such as ‘The Special Programme For Food Security’ and the strategic plan 2023-2027, aimed at improving food assistance. However, alongside these efforts, it is essential to prioritise enhancing nutrient literacy within our community. Acknowledging the pivotal role of protein in maintaining public health, we must educate individuals about the significance of optimal protein intake. Understanding the benefits of a protein-rich diet can lead to improved well-being contribute significantly to building a healthier and more resilient Sri Lankan population,” said Dr Renuka Jayatissa (MD, MSc, MBBS), Medical Specialist in Community Medicine, Public Health Nutrition & Clinical Nutrition, President of SARRC Food Association in Sri Lanka.

“At U.S. Soy, we are committed to meeting the ever-growing demand for nutrition worldwide. We remain at the forefront of efforts to advance the prosperity of communities and individuals while delivering high-quality, consistent, and reliable products and ingredients. By offering innovative solutions to the multifaceted challenges of businesses and consumers alike, we aim to streamline the supply chain for maximum efficiency. As the driving force behind the ‘Right To Protein’ initiative, we proudly endorse this year’s theme of #SolveWithProtein. It is a powerful call to action for not just industry stakeholders but for us as individuals to unite in fostering a healthier, protein-conscious society throughout South Asia and beyond,” said Deeba Giannoulis, Regional Head of U.S. Soy Marketing & Sustainability – South Asia & Sub-Saharan Africa (SAASSA), U.S. Soybean Export Council

Right To Protein is all set to celebrate Protein Day 2024 on February 27 with supporters such as nutritionists, food industry experts, chefs, food brands and like-minded citizens to come together to increase protein awareness and consumption in every meal.

Right To Protein urges everyone to join in on February 27, 2024 in celebrating Protein Day and encourages all to challenge nutritional gaps in our everyday lives with awareness and aim to “Solve With Protein.”

For more information on Protein Day and how one can get involved, please visit

About Right To Protein:

‘Right To Protein’ is an awareness campaign to educate people about the importance of adequate protein consumption for better nutrition, health, and well-being. The campaign aspires to build public knowledge of different types of protein sources, to meet larger nutritional security goals. Right To Protein is supported by several like-minded organizations, institutions, academicians, professionals, and individuals. The campaign is exclusively driven by the U.S. Soybean Export Council (USSEC).



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