Clogard in Collaboration with SLDA and Neth FM launch an educational campaign on Oral Hygiene

Clogard – one of Sri Lanka’s most trusted oral care brands, has launched a dental educational campaign on Neth FM in association with the Sri Lanka Dental Association (SLDA) to cultivate oral hygiene awareness and promote dental health among children and adults alike.

While the COVID-19 pandemic significantly switched up our daily routines, it has also impacted eating habits and by that means – dental care. With educational institutions having been closed for over a year, children and adolescents have had to spend longer periods at home adapting to new routines which, in most cases, have led to an increase in food intake. The dietary patterns of children have particularly witnessed a negative trend as snacking habits have been on the rise – with kids eating in front of the TV or snacking while playing video games.

Furthermore, the suspension of school dental camps, together with parental fear and concerns regarding coronavirus safety have compromised preventive dental appointments and routine care. Therefore, it is essential now more than ever for parents to ensure that their children maintain good oral hygiene by brushing their teeth twice a day, avoiding junk food, and using fluoridated toothpaste.

The ‘Clogard – නිරෝගී මුවකට පියමන් (Nirogi Muwakata Piyaman) with Neth FM and SLDA’ offers a series of educational and informative insights, hoping to encourage families to prioritize oral health as it is crucial for general wellbeing. A little goes a long way, and therefore Clogard encourages families to take a little time at home to practice good dental habits to protect their teeth during the pandemic and every day.

Having covered important topics such as ‘The Importance of Oral Care’, ‘The Importance of using a Fluoridated Toothpaste’ and ‘The Importance of Brushing’ thus far, the campaign is intrinsically aligned with Clogard’s brand mission of building a cavity-free Sri Lanka with improved oral health.

The ‘Clogard – නිරෝගී මුවකට පියමන් (Nirogi Muwakata Piyaman) campaign also emphasizes the importance of fluoride in strengthening tooth enamel and preventing tooth decay.

A virtual oral care clinic took place through the Neth FM Facebook page on the 7th of November from 5:00 PM to 6:00 PM and it was also aired on the Neth FM radio channel simultaneously. Consumer inquiries on dental health issues were gathered via WhatsApp and phone calls to 0711 959 595 and these issues were addressed by a panel of doctors.

Furthermore, an Art competition which started on the 8th of November 2021, will remain open for submissions until the 8th of December 2021, through this, kids are encouraged to send in drawings based on the campaign theme “නිරෝගී මුවකට පියමන් (Nirogi Muwakata Piyaman)” via WhatsApp. This contest is open to three age categories; 3-5 years of age, 6-10 years of age and 11-15 years of age, 10 winners will be selected from each age category, therefore there are a total of 30 prizes to be won through this competition.

The ‘Clogard – නිරෝගී මුවකට පියමන් (Nirogi Muwakata Piyaman) with Neth FM’ initiative is scheduled to run until the end of the year. With the backing and collaboration of the SLDA – which is the national and parent body of the dental profession in Sri Lanka, together with Neth FM – the Sinhala language radio station, Clogard is determined to encourage and promote simple and hygienic dental care routines for families across Sri Lanka.

Clogard is currently available at the Hemas E-stores and can also be purchased from select shopping points such as fancy stores, cosmetic vendors, grocery stores, pharmacies, and supermarkets.

Hemas Consumer Brands is the largest Sri Lankan entity in the Home and Personal Care sector in the nation.  With over 70 years of rich heritage, the company has won consumer hearts through strong purpose-led brands and progressive sustainability practices. It strives to bring healthful living and personal care solutions to life through its portfolio of world-class products and have garnered acclaim for the creation of superior products by uncovering local insights backed by growth-inspired innovative teams.

Strengthened by several leading brands, Hemas Consumer Brands continues to innovate and touch lives through its efforts in several cause-based projects such as the Aya Feminine Hygiene initiative, the Kumarika Sonduru Diriyawanthi wig donation project for cancer patients and Baby Cheramy’s progressive inclusive parenting initiative. Hemas Consumer Brands’ design thinking brings revolutionary products such as Vivya heirloom rice-based skin range, the Dandex Handy and Kumarika Poddi shampoo ranges to replace single use sachets portraying brand’s commitment towards a green nation. The company also leads on several fronts to contribute towards a more sustainable and inclusive future for all Sri Lankans.


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