Toyota Lanka, the sole authorized distributor of Toyota Brand New Vehicles in Sri Lanka, officially unveiled the All-New Toyota Hilux and All-New Toyota RAV4 2026 at its exclusive launch event, “Unlocked,” held at Toyota Plaza, Wattala. The grand unveiling welcomed over 250 business partners, industry stakeholders, customers, and media representatives, celebrating another significant milestone in Toyota Lanka’s journey of delivering world-class mobility solutions to Sri Lankan customers.
The unveiling reflects Toyota Lanka’s continued commitment to introducing globally renowned Toyota vehicles equipped with advanced automotive technology, exceptional safety features, and outstanding reliability while meeting the evolving mobility needs of Sri Lanka. The launch of the Toyota Hilux and Toyota RAV4 further strengthens Toyota Lanka’s product portfolio with two iconic and innovative models that have earned global recognition for their performance and dependability.
For more than three decades, Toyota Lanka has remained at the forefront of Sri Lanka’s automotive industry, delivering 3 million Toyota Quality Services and supplying more than 200+ Billion Toyota Genuine Spare Parts, while evolving beyond vehicle sales to become the nation’s trusted mobility and logistics solutions provider. Guided by Toyota’s DNA of Quality, Durability, Reliability, and Safety (QDRS), the company continues to serve a diverse customer base with an extensive portfolio ranging from passenger vehicles to commercial vehicles and mobility to logistics solutions.
This milestone event, celebrating the launch of the Toyota Hilux and Toyota RAV4, provided an excellent opportunity for stakeholders to experience Toyota’s renowned reliability and the latest Toyota innovations designed to meet the evolving needs of Sri Lankan customers. Both models have been tropicalized to suit the country’s diverse geographical and driving conditions, offering exceptional performance, safety, and versatility. The RAV4, the best-selling SUV in the United States, continues to embody modern SUV comfort, advanced innovation, and everyday practicality, while the Hilux builds on Toyota’s legendary reputation for strength, durability, and outstanding performance, making it the trusted choice for commercial mobility needs.
The “Unlocked” event also provided guests with an immersive opportunity to experience Toyota’s latest vehicle technologies, innovative design philosophy, and customer-focused features firsthand. Beyond the unveiling of the Toyota Hilux and Toyota RAV4 2026, the event highlighted Toyota Lanka’s diverse product portfolio, spanning from passenger vehicles to commercial vehicles, and from mobility solutions to logistics solutions, reinforcing its position as the nation’s trusted mobility and logistics solutions provider. Moreover, the launch aligns with Toyota’s global mission of creating “Mobility Happiness for All” by enriching lives through innovative, sustainable mobility solutions that contribute to society while delivering confidence and peace of mind to customers.
Toyota Lanka’s expansion across the country continues to strengthen this commitment. With a network of more than 20 facilities strategically located across the island, customers enjoy convenient access to Toyota’s trusted sales, service, genuine parts, and aftersales support. As part of its long-term growth strategy, Toyota Lanka aims to expand its network to more than 30 branches by the end of 2026, bringing world-class Toyota standards even closer to customers while enhancing accessibility, convenience, and ownership confidence throughout Sri Lanka.
Toyota Lanka’s commitment to excellence has consistently earned recognition both locally and internationally. The company has been honoured by Toyota Motor Asia Pacific with prestigious awards including the Highest Vehicle Sales Record, Customer Delight Excellence Award, and Sales & Marketing Award, reflecting its outstanding performance across multiple customer touchpoints. Toyota Motor Corporation, Japan, has also recognized Toyota Lanka’s enduring contribution with its 30 Years of Excellence recognition.
Locally, Toyota Lanka continues to strengthen its position as one of Sri Lanka’s most admired corporate brands. The company was recognised as Sri Lanka’s No. 1 Product Brand by the LMD Brands Annual 2025, received the Most Loved Brand Award at the LMD Readers’ Choice Awards 2026, and was ranked among the Top 10 Best Employers in Sri Lanka, demonstrating its unwavering commitment to both customer satisfaction and employee excellence.
Guided by Toyota’s global vision of “Mobility for All” and driven by Toyota Lanka’s LIFE values of Loyalty, Integrity, Fairness, and Ethicality, the company remains committed to creating delighted lifetime customers and delighted lifetime employees. This customer-centric philosophy continues to shape every aspect of Toyota Lanka’s operations, from vehicle sales and aftersales services to innovative mobility solutions that deliver safe, reliable, and sustainable transportation experiences.
The unveiling of the Toyota Hilux and Toyota RAV4 represents another milestone in Toyota Lanka’s continuing journey of innovation and customer excellence. As the company expands its nationwide footprint, strengthens its aftersales capabilities, and continues to introduce globally renowned Toyota products to Sri Lanka, Toyota Lanka remains committed to shaping the future of mobility while preserving the trust it has earned over more than 30 years, trusted by generations, chosen by the nation.