Over the past five decades, Hayleys Agriculture Holdings Limited has transformed from an agrochemical manufacturer into one of Sri Lanka’s most diversified and integrated agricultural companies. Today, its portfolio spans value-added food exports, coconut-based products, hybrid flower seeds, tissue culture plants, agri-inputs and agricultural technologies. Its latest corporate campaign, ‘Where Value Blossoms’ reflects this evolution and serves as a strategic brand-building platform that defines what Hayleys Agriculture stands for: value creation, innovation, sustainability, inclusivity and long-term partnership across the agricultural ecosystem. The new branding strengthens the company’s corporate identity while reinforcing its ambition to be recognised as a purpose-driven enterprise shaping the future of sustainable, value-added agriculture from Sri Lanka to the world.
A Portfolio Built for Global Markets
The campaign is supported by a portfolio of businesses that have established leadership positions. HJS Condiments is Sri Lanka’s largest processed fruit and vegetable exporter, accounting for nearly 60% of the country’s exports in the category. CocoLife by Hayleys supplies premium coconut kernel-based products to international markets, while Quality Seed Co. a venture established by Hayleys Agriculture in 1980, remains the country’s only exporter of F1 hybrid flower seeds. Hayleys Agro Biotech has also established itself as the country’s leading exporter of tissue culture plants. Beyond Sri Lanka, Hayleys Agriculture has successfully expanded its footprint through Haychem Bangladesh, its wholly owned subsidiary, reinforcing its position as an agricultural enterprise with global ambitions.
Innovation as a Competitive Advantage
Innovation has long been central to its growth strategy and key pillar of its corporate brand identity, positioning it as a forward-looking partner in the modernisation of Sri Lankan agriculture. In 2004, Hayleys Agriculture introduced mechanised harvesting solutions through the Agrotech Harvester, followed by the Kubota Harvester in 2010 to address growing labour challenges while advancing agricultural modernisation. The company has driven the adoption of micro-irrigation and pivot systems, enabling farmers to optimise water use and improve yields. More recently, the introduction of the OMNIX digital platform has enhanced farmer procurement, cultivation planning, traceability and supply chain coordination. Investments in AI-driven automation, precision farming and digital agriculture further reinforce its commitment to long-term productivity, operational excellence and future-ready agriculture. The company’s operations are further supported by internationally recognised certifications, including FSSC, BRCGS, HACCP, SMETA SEDEX, and USDA Organic.
Sustainability at the Core
Sustainability remains a fundamental component of Hayleys Agriculture’s business strategy and an increasingly important driver of its corporate reputation. Currently, 27% of the company’s total water requirements are sourced through sustainable channels, including rainwater harvesting and recycled water systems. Quality Seed Co. operates Sri Lanka’s largest rainwater harvesting facility, with a storage capacity of 7.6 million litres that can meet up to 35% of its annual water demand. A range of environmentally responsible practices, including steam-based growing media sterilisation, renewable energy adoption, wastewater recycling, integrated pest management, climate-smart agriculture and micro-irrigation technologies have also been implemented.
Creating Shared Value
Beyond commercial success, Hayleys Agriculture’s growth model emphasises inclusive economic participation. Women represent more than 80% of the workforce at Quality Seed Co. and Hayleys Agro Biotech; while approximately 30% of the company’s outgrower network comprises women farmers.
An outgrower network of more than 12,500 farmers further strengthens supply chain resilience while creating sustainable livelihood opportunities across rural communities. This people-centred approach demonstrates that the company’s growth is linked to empowering people, uplifting communities and supporting the future of Sri Lankan agriculture.
Hayleys Agriculture’s new ‘Where Value Blossoms’ campaign strengthens Sri Lanka’s agricultural brand on the global stage by showing how local capability can be transformed into world-class, value-added agricultural products, services, technologies and successful overseas ventures.