Sri Lanka’s commercial automotive landscape welcomed a powerful new contender with the official launch of Dongfeng Trucks on February 17th at Waters Edge. Introduced through a strategic partnership between Euro Motors, a subsidiary of Euro Holdings, and Dongfeng Motor Corporation, the launch marks a significant step in the expansion of value-driven, high-performance transport solutions for businesses across the island.
Available in over 100 countries across six continents, spanning Asia, Africa, the Middle East, Europe, Latin America, and Now in Sri Lanka. Cumulatively, Dongfeng has sold over 15 million commercial vehicles worldwide, which is a testament to its long-term consistency and global acceptance. The company has as strong global foothold which spans Asia, Africa, the Middle East and Europe. Known for its advanced engineering, durability and cost-efficiency, Dongfeng has earned are reputation for the delivery of vehicles that meet demanding operational needs, while offering exceptional value for money.
The partnership between Euro Motors’ and Dongfeng is rooted in deep industry expertise. Carrying over 40 years of experience in automotive trade and a further 20 years of successfully managing world-renowned commercial vehicle brands in Sri Lanka, Euro Motors brings unparalleled market insight, aftersales capability and brand-building expertise to the partnership. The shared vision positions Dongfeng Trucks as a credible and competitive alternative in an automotive market dominated by Indian and Japanese brands.
The portfolio of Dongfeng products introduced by Euro Motors covers a wide range of commercial vehicles that cater to diverse business requirements. From small and medium enterprises to large conglomerates operating large fleets, the range of vehicles supports a variety of sectors including logistics, garments, construction, agriculture, manufacturing and public service. This ensures that business have an ample selection of Trucks tailored precisely to match their payload, operational scale and distribution needs.
At the core of Dongfeng’s proposition is superior value for money. Each vehicle is equipped with advanced engine technology delivering strong horsepower, torque and payload capacity and are engineered for enhanced handling and efficiency. Another key differentiator, with spacious cabins, ergonomic seating, modern safety features and an overall driving experience that is comparable to Japanese commercial vehicles, at much more accessible prices.
As added peace of mind for customers, Euro Motors supports Dongfeng with island wide service coverage and reliable spare parts availability, ensuring minimal downtime and long-term operational efficiency. Early customer testimonials further reinforce this promise, with existing Dongfeng users reporting improved business productivity, smoother fleet operations and reduced distribution costs.
Mr. Ravindra Senarathna, Chief Operating Officer of Euro Motors stated that the partnership represents a commitment to raising expectations in the commercial vehicle segment. “Dongfeng combines global heritage with proven performance, while Euro Motors brings decades of local expertise. Together, we are offering Sri Lankan businesses a smarter, more efficient transport solution that delivers genuine value without compromise,” he said.
Through the introduction of Dongfeng Trucks, Euro Motors aims to reshape existing perceptions around establish Dongfeng as a brand that deliver greater value, reliability and business confidence to Sri Lanka’s transport driven economy.