Sri Lanka may give the world another refreshing hot beverage, this one brewed from some of the country’s most iconic spices, that could, in time, match the country’s best-known export tea.
‘Wild Mist Water’ unveiled at an appropriately styled ‘quiet reveal’ in Colombo 7 this week, is in its creator Sohan Jayasena’s words, ‘a luxury wellness experience inspired by Sri Lanka’s botanical heritage’.
Available initially in four variants, the Wild Mist Water mixes come in canisters and their contents must be brewed just as tea is, with each canister containing a thoughtfully curated mix of local spices that have been associated for generations with physical and mental wellbeing.
The spices that go into the mix are drawn entirely from Sri Lanka’s botanical repertoire, with each blend combining coriander seeds with carefully balanced accents of nigella, cloves, cinnamon, rosemary and lemongrass. The result is a subtle, refined infusion designed not to overwhelm the palate, but to offer a calming aroma, a smooth mouthfeel and a sense of grounding that unfolds slowly with each sip, giving its patrons a time to pause a moment of calmthat is much needed in a world that never pauses or stops.
At the heart of the brand is its founder’s belief that Sri Lanka’s wellness heritage does not need exaggeration or nostalgia to be relevant to modern life, only thoughtful reinterpretation.
“Wild Mist Water is not about chasing trends or making claims,” says Sohan Jayasena, a marketer and brand strategist by profession. “It is about taking something deeply familiar to Sri Lankan life – the practice of brewing and drinking warm botanicals – and presenting it with discipline, clarity and respect. I wanted to create a product that encourages people to slow down, even briefly, and treat their wellbeing as something worthy of time and intention.”
“Wild Mist Water is also positioned as the ‘new language of gifting,’ focused on those who want to move from the predictable to being intentional about their gift and how they are perceived,” he added.
Wild Mist Water is developed, distributed, and marketed by Mild Earth, the holding company which has ambitions to lead the Sri Lankan wellness industry onto the global stage.
Positioned firmly in the luxury wellness category, Wild Mist Water is meant to be part of a conscious routine. It must be brewed, poured and consumed with intention. It is not presented as a medicinal remedy, a sugary refreshment or a mass-market functional drink, but as a considered wellness experience rooted in restraint and credibility.
For now, Wild Mist Water is designed to be enjoyed warm, echoing the comforting, time-honoured Sri Lankan practice of drinking warm, brewed herbal infusions.
Wild Mist Water’s premium positioning is expected to appeal to those who appreciate minimalism, discipline, intentional living and those who view wellbeing as a non-negotiable lifestyle choice. Production takes place at a globally certified, export-grade food manufacturing facility in Sri Lanka, with a strong emphasis on quality-first sourcing and disciplined processes.
The product will primarily be retailed via its premium e-com siteMildearth.com, with free climate-conscious shipping for patrons in Colombo; and at selected upmarket boutique hotels, resorts, and cafes, wellness boutiques and concept stores.
Source: Daily News