Kalutara’s New Born coastal area marked a significant milestone in environmental protection as Varun Beverages Lanka (Pvt) Ltd (VBLL) entered into an agreement with the Marine Environment Protection Authority (MEPA) to adopt and maintain the coastal stretch for one year. This initiative demonstrates a strong commitment to sustainable coastal conservation and responsible waste management.
As part of the adoption, VBLL installed customized waste bins across the beach to enable the proper segregation and collection of PET bottles, glass, and other waste, encouraging responsible disposal and supporting recycling efforts. In addition, a dedicated caretaker has been assigned to ensure the regular cleaning and maintenance of the adopted coastal area, helping to preserve the beach’s natural beauty and create a safer environment for visitors and marine life.
To mark the launch, VBLL organized an inauguration ceremony together with a large-scale beach cleanup campaign in collaboration with the University of Kelaniya. The program engaged students, volunteers, and community members in environmental conservation while raising awareness about the importance of protecting coastal ecosystems.
The inauguration ceremony was attended by several distinguished representatives from both organizations and local authorities. Representing Varun Beverages Lanka (Pvt) Ltd were Mrs. Eresha Kumburulanda (Head of Legal, Compliance and Sustainability), along with the VBLL Sustainability Team. From Marine Environment Protection Authority, Mr. K.V.R. Samantha Gunasekara (Chairman) and Mr. H. T. N. I. Piyadasa (Manager – Operations), together with the MEPA team, actively participated in the event. The Vice Mayor of Kalutara, Mr. Sukumal Perera, was also present, demonstrating strong local government support.
Addressing the gathering, Mrs. Eresha Kumburulanda (Head of Legal, Compliance and Sustainability) emphasized that the initiative represents a strong commitment to Extended Producer Responsibility (EPR). She stated, “By introducing convenient, customized drop-off bins for PET bottles and other waste, strengthening waste collection infrastructure, and promoting a proper recycling system at the Kalutara New Born Coast, we are empowering visitors to play an active role in protecting the environment and maintaining a cleaner coastal space.”
This initiative reflects VBLL’s continued dedication to environmental sustainability, community engagement, and the promotion of cleaner and more responsible coastal environments.
Image Caption –
Mrs. Eresha Kumburulanda (Head of Legal, Compliance and Sustainability – VBLL), Mr. K.V.R. Samantha Gunasekara (Chairman – MEPA), and representatives from both organizations take part in the ceremonial launch of the Kalutara New Born Coast adoption program.