First Capital Holdings PLC, a subsidiary of JXG (Janashakthi Group) and a pioneering full-service investment institution, has once again been ranked among the Top 100 Most Valuable Brands in Sri Lanka by Brand Finance. The company was awarded the highest brand rating (AA), in the investment banking category, highlighting the trust and confidence placed in it by its valued clientele. This achievement underscores First Capital’s commitment to customer-centric strategies and digital innovation, which have strengthened its leadership position in Sri Lanka’s investment banking sector. Further, the recognition reflects the company’s consistent performance, innovative solutions, transparency and ongoing purpose of improving the financial lives of all Sri Lankans.
Commenting on the achievement, Dilshan Wirasekara, Managing Director/ Chief Executive Officer of First Capital Holdings PLC said, “Being recognised among the Top 100 Most Valuable Brands in Sri Lanka, with the highest brand rating in investment banking, reflects First Capital’s strong focus on putting clients at the centre of everything we do. Our team works to understand evolving customer needs, delivering solutions that are accessible, relevant, and impactful, while using digital innovation to make investing simpler and more engaging. This achievement also reflects First Capital’s broader vision, to improve the lives of all Sri Lankans by fostering financial inclusion, empowering individuals and businesses with opportunities for growth, and enabling long-term prosperity through innovative financial solutions.”
Randinith Madanayake, Head of Marketing at First Capital Holdings PLC added,
“We are proud to be ranked once again among Sri Lanka’s Most Valuable Brands. This recognition reflects the outcomes of our customer-centric approach, listening closely to client needs, tailoring solutions, and ensuring every investor feels confident and empowered. Educating the broader community about investing remains a top priority, as we strive to equip all Sri Lankans with the knowledge and tools to make informed financial decisions. Beyond these efforts, this recognition underscores the strength and credibility of the First Capital brand itself, built on trust, consistent performance, and a commitment to delivering value at every touchpoint.”
Brand Finance Lanka, a subsidiary of Brand Finance UK, the world’s leading independent brand valuation and strategy consultancy conducted the rankings. Brands are evaluated annually via a robust methodology based on Investment, Brand Equity, and Brand Performance. Rankings are further supported by comprehensive financial analysis and third-party consumer insights, ensuring an independent and objective assessment of brand strength and reputation.
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About First Capital Holdings PLC
First Capital Holdings PLC is a listed full-service investment institution in Sri Lanka, operating as a primary dealer, corporate finance advisor, wealth manager and stockbroker. With strong emphasis on upholding stability, fostering a competitive advantage, and providing an exceptional customer experience, together with the support of JXG (Janashakthi Group), First Capital focuses on staying true to its ‘Performance First’ ethos. The company has been recognised as the Most Valuable Consumer Brand in the Investment Banking sector by Brand Finance for two consecutive years. First Capital has been honoured with the highest recognition as the ‘Brand of the Year’ at the SLIM Brand Excellence Awards 2024. With over four decades of expertise in providing capital market solutions, the Credit Ratings of First Capital Holdings PLC and First Capital Treasuries PLC (subsidiary) were upgraded by Lanka Credit Rating Agency Limited (LRA) from “A” to “A+” with the outlook revised from positive to stable.